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Automated Sales Process
Automated Sales Process

Blog, News, Events & More

Discover the latest news and events relating to LinkedIn automation software, Semper Paratus Group and the wider industry in general.

How to Choose the Best B2B Lead Generation Partner: Key Features and Best Practices

How to Choose the Best B2B Lead Generation Partner: Key Features and Best Practices

Introduction Choosing the right B2B lead generation service provider can make a significant difference in your business growth. With so many options available, it’s essential to find a provider that aligns with your goals and delivers high-quality leads. In this blog post, we’ll highlight what to look for in a top provider, compare their strengths, […]

Top B2B Lead Generation Campaigns That Drive Results

Top B2B Lead Generation Campaigns That Drive Results

Introduction In the world of B2B marketing, lead generation is the lifeblood of business growth. Effective lead generation campaigns not only fill the sales pipeline but also attract high-quality prospects who are more likely to convert into loyal customers. In this post, we’ll explore some of the best B2B lead generation campaigns, analyse why they […]

My Journey into B2B Lead Generation: A Personal Story

My Journey into B2B Lead Generation: A Personal Story

Introduction When I first started my career, I never imagined that I would end up in the world of B2B lead generation. My journey has been anything but linear, filled with unexpected twists and turns that have ultimately led me to a fulfilling and impactful career. In this article, I’ll share my story, the motivations […]

Time Saving with Automation in Sales and Marketing

Time Saving with Automation in Sales and Marketing

Introduction In the competitive realm of business, efficiency is paramount. This is especially true in sales and marketing, where utilising platforms like LinkedIn and employing email marketing can significantly impact success. Automation tools are increasingly indispensable in these areas. The Role of Automation LinkedIn Automation and Cold Email Software serve as cornerstones in modern sales […]

How To Automate LinkedIn Connection Requests: A Time-Saving Strategy for Professionals

How To Automate LinkedIn Connection Requests: A Time-Saving Strategy for Professionals

LinkedIn is an invaluable platform for professionals seeking to expand their networks, find potential clients, and build their personal brands. However, manually connecting with prospects on LinkedIn can be a time-consuming and tedious task.   To overcome this challenge and enhance your LinkedIn presence, consider automating your connection requests using specialised tools. These automation tools […]

Know your Prospect: Identifying your Target Audience

Know your Prospect: Identifying your Target Audience

There are very few universally appealing brands. Trying to appeal to everyone can backfire; marketing messages become diluted, budgets are increased, and your efforts are less focused. You may also be losing potential sales by not giving your customers the actual information they need, therefore, identifying your target audience is crucial from the offset. It […]

LinkedIn Hashtags: Boost your Lead Generation and Optimise your Profile

LinkedIn Hashtags: Boost your Lead Generation and Optimise your Profile

If you post status updates and articles on your LinkedIn business page without hashtags, you’re missing a trick! Hashtags, when used correctly, produce an opportunity to grow your network, increase brand awareness, and generate leads. Tagging your content with relevant hashtags helps new audiences discover your content – audiences who wouldn’t otherwise be familiar with […]

LinkedIn’s Interesting Views Section – What It Is and How To Make the Most of It

LinkedIn’s Interesting Views Section – What It Is and How To Make the Most of It

Your LinkedIn premium account has always allowed you to know who viewed your profile. For years, marketers have leveraged this tool to help B2B companies expand their networks. This, however, is taken to another level by LinkedIn’s interesting views feature. Using the curated list provided within the platform, you can reach out to the best […]

What You Need To Know About The LinkedIn Honours And Awards Section

What You Need To Know About The LinkedIn Honours And Awards Section

All You Need To Know About The Honours and Awards Section In LinkedIn B2B buyers spend little time meeting potential suppliers when considering a purchase. Much of the time is spent doing independent research. Are you going to make a buyer interested in your offering with the information you provide in your LinkedIn profile, or […]

Why December is a great month for B2B sales prospecting – and how it will kick-start your year

Why December is a great month for B2B sales prospecting – and how it will kick-start your year

Let me start by saying that I do love Christmas – family, mulled wine, the kids faces lighting up, etc. But for me, the best part is that the decision makers who are usually hidden behind a shroud of gatekeepers and back to back meetings are a lot more accessible during December, and are also […]

Entrepreneurship At Its Best – Double Award Finalist!!

Entrepreneurship At Its Best – Double Award Finalist!!

We kicked off June with the exciting news that we have been shortlisted for not one, but two, categories in the Wales Start-Up Finalist Awards. Since their creation back in 2016, the awards have grown over the years to become the symbol of recognition for businesses within Wales that they are today. They are certainly […]

Limited to 100 LinkedIn Invites Per Week?  Well, not anymore 🤓

Limited to 100 LinkedIn Invites Per Week? Well, not anymore 🤓

If you’ve received the “You’ve reached the weekly invitation limit,” message on LinkedIn recently, do not worry, we’ve got some good news for you! Over the last few months, LinkedIn has been trialling a new feature that limits the number of invites to around 100 invites per week. You may have seen the message: “Connections benefit you more when […]

Your Guide to the Latest Updates from Autopilot

Your Guide to the Latest Updates from Autopilot

We are extremely proud of the automated solution that we provide, however, it is not simply enough for it to be among the best on the market, we are constantly striving to improve the functionality to provide our clients with the best user experience and results. Over the past few months, a lot of time […]

A Good News Story: Semper Paratus Group Celebrates Two Year Milestone

A Good News Story: Semper Paratus Group Celebrates Two Year Milestone

As February arrives and most are gearing up for Valentine’s Day we are feeling the love for a very different reason. It has been two years since Semper Paratus Group (SPG) launched, pioneering the way forward with a LinkedIn Automation tool designed to completely disrupt the sales process and change the way businesses approach client […]

Latest Sales Automation Updates Have Arrived

Latest Sales Automation Updates Have Arrived

Archive Message Option We love this new feature – and if you like a tidy inbox like us we bet you will be making use of this. If you want to clean up your inbox without losing your conversations, you can archive them simply by pressing the archive button found under the options menu, in […]

We Are A Lotus Awards Winner!

We Are A Lotus Awards Winner!

Semper Paratus win Innovation Award! We were delighted to be awarded winners of the Innovation Category in the 2020 Lotus Awards.  The Innovation Award recognises and celebrates the very best new innovations. Progress is driven by innovation so this award recognises innovative products and processes. Entries have the potential to make dramatic improvements to modern society, […]

Top Ten Sales Tools To Help Boost Your Sales Pipeline

Top Ten Sales Tools To Help Boost Your Sales Pipeline

We know you are busy and get bombarded with hints and tips constantly so we are going to keep this nice and simple. Here are 10 effective and proven things that you can do, today, to help generate enquiries from prospects that are aligned to your product or service offering and will want to work […]

Case Study: Sentient Investments

Case Study: Sentient Investments

Sentient Investments are a business services company with a focus on all things financial. They undertake a wide variety of projects ranging from car finance to football club purchases. They also offer card processing and tax rebate services amongst other things. The company discovered the Semper Paratus Group solution when Phil Herridge, CEO of SPG, reached […]

Our Guide to Generating Quality Leads on LinkedIn

Our Guide to Generating Quality Leads on LinkedIn

Finding a reliable and consistent source of hot leads can be a painstaking process. The time, resources, and sheer effort needed can detract from time that could be spent following up on leads and securing sales. Whether you are working as part of a bustling sales team or as a start-up looking to generate funds, […]

Learn To Perfect Your Outreach Message To Maximise Results

Learn To Perfect Your Outreach Message To Maximise Results

Writing cold outreach messages can be daunting. Let’s say you have a perfect list of prospects and that your goal is to start fruitful conversations with them. A well-crafted message can be the main differentiator between making the most of these contacts or spinning your wheels and getting stuck in the mud. The good news […]

Identifying Your Prospect and Establishing Your Target Audience

Identifying Your Prospect and Establishing Your Target Audience

Very few brands have universal appeal. In fact, trying to appeal to everyone can be a mistake. It can dilute your marketing messages, increase your marketing budget, and mean that your efforts lack focus. The customers are not getting the info that is relevant to them, and you are missing out on potential sales. That […]

With millions of jobs lost, it’s time to be your own boss! 🏆

With millions of jobs lost, it’s time to be your own boss! 🏆

Mid-March 2020, CNBC noted that up to 25-million jobs could be lost globally. By the end of March, they estimated it could be 47-million; but just another 2-weeks on in mid-April and with 22-million people already claiming unemployment in the US in just 4-weeks, plus 1-million in the UK, an estimated 10 million across Europe […]

What does COVID-19 and Christmas have in common?

What does COVID-19 and Christmas have in common?

I know that sounds like the start of a rubbish joke, but stick with me. Last week I wrote an article on how my automated sales process is ideal for allowing sales teams to continue to work during these unprecedented times and back in December I wrote a report on the importance of prospecting over […]

Coronavirus – an alternative to pulling down the shutters.

Coronavirus – an alternative to pulling down the shutters.

The coronavirus outbreak is first and foremost a human tragedy, affecting hundreds of thousands of people. It is also having a growing impact on the global economy with many businesses taking preventative and costly measures or in some cases, going into administration. This article provides business leaders with an alternative to pulling down the shutters […]

Automated Sales Process
Automated Sales Process

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