My Journey into B2B Lead Generation: A Personal Story
Introduction When I first started my career, I never imagined that I would end up in the world of B2B lead generation. My journey has been anything but linear, filled with unexpected twists and turns that have ultimately led me to a fulfilling and impactful career. In this article, I’ll share my story, the motivations […]
Time Saving with Automation in Sales and Marketing
In today’s competitive business landscape, leveraging automation efficiency reigns supreme, particularly in sales and marketing sectors. Harnessing the power of platforms like LinkedIn, coupled with strategic email marketing, can dramatically enhance your success. Automation tools have become essential, streamlining operations and magnifying impact. The Role of Automation in Modern Sales Utilising LinkedIn automation tools and […]
How To Automate LinkedIn Connection Requests: A Time-Saving Strategy for Professionals
LinkedIn is an invaluable platform for professionals seeking to expand their networks, find potential clients, and build their personal brands. However, manually connecting with prospects on LinkedIn can be a time-consuming and tedious task. To overcome this challenge and enhance your LinkedIn presence, consider automating your connection requests using specialised tools. These automation tools […]
Know your Prospect: Identifying your Target Audience
There are very few universally appealing brands. Trying to appeal to everyone can backfire; marketing messages become diluted, budgets are increased, and your efforts are less focused. You may also be losing potential sales by not giving your customers the actual information they need, therefore, identifying your target audience is crucial from the offset. It […]
LinkedIn Hashtags: Boost your Lead Generation and Optimise your Profile
If you post status updates and articles on your LinkedIn business page without hashtags, you’re missing a trick! Hashtags, when used correctly, produce an opportunity to grow your network, increase brand awareness, and generate leads. Tagging your content with relevant hashtags helps new audiences discover your content – audiences who wouldn’t otherwise be familiar with […]
LinkedIn’s Interesting Views Section – What It Is and How To Make the Most of It
Your LinkedIn premium account has always allowed you to know who viewed your profile. For years, marketers have leveraged this tool to help B2B companies expand their networks. This, however, is taken to another level by LinkedIn’s interesting views feature. Using the curated list provided within the platform, you can reach out to the best […]
What You Need To Know About The LinkedIn Honours And Awards Section
All You Need To Know About The Honours and Awards Section In LinkedIn B2B buyers spend little time meeting potential suppliers when considering a purchase. Much of the time is spent doing independent research. Are you going to make a buyer interested in your offering with the information you provide in your LinkedIn profile, or […]
Why December is a great month for B2B sales prospecting – and how it will kick-start your year
Let me start by saying that I do love Christmas – family, mulled wine, the kids faces lighting up, etc. But for me, the best part is that the decision makers who are usually hidden behind a shroud of gatekeepers and back to back meetings are a lot more accessible during December, and are also […]
Our Latest Updates – A Quick Round Up
There have been lots of developments in our software from a functionality point of view recently so we have put together a quick round up to make sure you are up to date and making the most of your sales automation. Open Profile Campaigns This feature allows you to send hundreds of InMail’s per […]
Entrepreneurship At Its Best – Double Award Finalist!!
We kicked off June with the exciting news that we have been shortlisted for not one, but two, categories in the Wales Start-Up Finalist Awards. Since their creation back in 2016, the awards have grown over the years to become the symbol of recognition for businesses within Wales that they are today. They are certainly […]