Fractional Sales Enablement
Big-company expertise, without the full-time cost.
Sales Directors are hired to lead and deliver numbers, not to design cadences, optimise CRMs, or embed enablement programmes. Yet without these foundations, even strong teams struggle: pipelines look like rollercoasters, forecasts rarely match reality, and results depend too heavily on a few star performers.
This is where a Fractional Sales Engagement Director adds real value. With over 30 years in sales and more than a decade specialising in sales engagement, I work with organisations to create the systems, processes, and training that free Sales Directors to lead — and give teams the structure to perform consistently.
In just 6 months, I deliver the equivalent of a £100k+ hire: a complete sales engagement framework, tailored playbooks, CRM discipline, and team coaching. After that, quarterly support keeps everything sharp, ensuring sales engagement doesn’t slip back into firefighting.
We have the solution you have been looking for.
The Problem
- Pipelines rise and fall with no consistency
- Forecasts are unreliable and often optimistic guesses
- Sales results depend too much on a few star performers
- CRMs are underused, messy, and give poor visibility
- Sales Directors spend more time firefighting than leading
The Solution
- Structured cadences and tailored playbooks
- CRM and reporting discipline that sticks
- Training and enablement programmes that raise team-wide performance
- Alignment across sales, marketing, and customer success
- A repeatable engagement process that works across reps, not just top performers
The Outcome
- Predictable, steady pipeline growth
- Reliable, data-driven forecasts
- Sales Directors free to lead, not firefight
- A team that performs consistently, not sporadically
- Big-company expertise at a fraction of the £100k+ cost
A Fractional Sales Engagement Director builds what most Sales Directors don’t have time for!
Book an appointment in our calendar or alternatively complete the form below and we will be in touch. You can also call us on 01244 757247
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